Search Engine Marketing
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Search engine marketing is another term for ‘SEO’ or ‘search engine optimization’. Either way, it deals with the process of gradually climbing the rankings of Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.
Search engine marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the ground work, you will have built a stable foundation that will ensure great visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.
Types of Internet Marketing Services
Many different internet marketing services on the internet can help benefit businesses that have an online presence. Each business is different and should require online attention for maximum growth. The world tends to move toward the internet and any businesses that refuse to shift will more than likely get left in the dust. You will learn some of the different types of services that can help with your business.
Search Engine Optimization
SEO is a service that is implemented to improve the rankings of a website or web page in the “organic” search engine results. The benefit of having a higher website ranking is to increase the visibility of targeted traffic. More traffic means more revenue for your business.
In the past, SEO was easier to break through but only up until the Google updates started rolling out, websites and web pages that did not comply with the guidelines were penalized. Several updates rolled out in the past years such as the Penguin, Panda, and Hummingbird being some of the notorious ones. Then came the Mobile Update that wiped out many websites that were not mobile-optimized.
The internet is always changing, and so will SEO. There are so many ranking factors that play a ranking role whether it is slightly or largely. For example, social media is now being seen as a trust factor. Or the importance of branding your business name.
Search Engine Optimization still works very well today, and if you know how to apply to the Google update guidelines, there’s no saying what you could rank for.
Pay Per Click
Getting a pay per click service for your business can help generate instantaneous results. Unlike SEO, PPC can provide results right after you launch a campaign. Not saying that it is the best method, depending on where you setup your campaign, how well optimized your ad is, and if you’re picking the right group of audience to advertise in front.
There are times when a company spend thousands of dollars and receive little to no return. The best approach is to find a well-known PPC company for servicing. At times, the only thing that is needed for a higher conversion rate is a small tweaking of the ad or funnel.
Google PPC vs SEO does not even come close to the half mark. SEO are 8.5x more likely to be clicked than paid search results. Find more about that here. With that said, businesses should take an approach to both services as there are advantages.
Don’t take videos too slightly. Some businesses run straight up video marketing video marketing campaigns and make a fortune. YouTube is the second largest search engine in the world and according to Alexa sits as the third most visited website. Isn’t that shocking?
Videos are by far, if not the top, one of the best conversion tools out there. People engage in videos better than with an article. Of course, everyone is different but who would not rather watch a 2-minute video over a 1000 word article.
But having a video on a video platform does not guarantee it will be watched. You have to apply SEO to rank it or find a way to make it go somewhat viral.
The great thing about video marketing is that the product already promotes itself, the question is how long will the content viewed and then if it will convert or not. All businesses should have some video marketing service to promote their videos. Simply said, videos are just better.
Social media networks are used for many purposes. The most use for these networks is for updates on people’s lives. What most people do not understand or use social media is for marketing.
Having a huge network can be extremely profitable and even better if it’s niche specific. Having a niche specific network will be almost the same as having a targeted email list. The difference is the engagement. People tend to engage more in social media than their emails. Some people, who have emails, barely use them. If you’re doing social media marketing, it will be vital to direct these social network customers to their email and further conversion. But that shouldn’t be much of a problem.
As more people engage into the surface of social media, more businesses should navigate their business in that direction.
Many more internet marketing services exist out there. As mentioned, but not in depth, email marketing with a list can be extremely profitable. Finding a niche specific audience and building trust and value can do you only good. Blogging and content writing are more services that the general public can grasp one. In fact, some services pay you to service for others all over the internet. A final key to remember is to be creative and innovative in your services, and people will jump on them
Proven SEO Practices!
At All The Marbles SEO Web Marketing, we are absolutely committed to doing things the right way. Our SEO practices have been proven to get results time and again while focusing on quality content and readability. We work with each client in order to provide a tailor made strategy that works within their budget and then we work tirelessly to execute that plan with precision. We have been providing SEO services for years now and always stay on top of the most recent updates and changes to ensure we’re right at the cutting edge.
What’s more, we offer complete transparency and communication at every step of the way. We never leave clients in the dark and ensure that you always know precisely what we’re doing to help you get to number one.
What Is Good Search Engine Marketing?
When choosing your search engine marketing provider it’s important to be careful who you choose to go with. Search engine marketing is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some SEO companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI optimized keywords, it means building links on high quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how you do search engine marketing right. This is how you build success that will last and that is future proof against future algorithm changes.